|[click image to see full campaign]|
MicroOptical came to Fresh Cut Grass with a "next generation" technology product line that was being marketed like last year's gizmos. Their eyewear-incorporated displays which make output from devices such as PDAs, computers, and DVD players appear to float in space before the user, were to be highlighted at their industry's leading trade show in 6 short weeks. With MO's new marketing director, Fresh Cut Grass developed short term strategy and positioning, and executed a trade show booth and table design, a collateral piece as well as the fastest constructed web site (2 days) since Al Gore invented the internet. The materials helped MicroOptical break through the trade show clutter and catapult them into the realm of a company to be taken seriously - and they looked pretty great in all of the press they received too.
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