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Good Deeds Personal Assistant Services Good Deeds was founded in 2003 by former colleagues Beth Miller and Sarah Harris to provide personal assistance services for highly competent but overscheduled women. Because women in the target group, when interviewed about Good Deeds' offerings, exhibited some guilt over not having time to do some of the tasks themselves, it was important that the service be positioned as a helping hand rather than a cold, impersonal organizer or secretary. Equally important to this audience is that the company felt approachable, but not unprofessional. Fresh Cut Grass developed a logo system with colorful illustrations of a "helping hand" at work and the tagline "Let Us Do That" which enabled Good Deeds to make a professional-yet-approachable statement while communicating a wide range of services.                 [ Next > ]