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Irish Tourist Board Convincing an up-and-coming, forward-looking Ireland (a.k.a. "The Celtic Tiger") that it needed to focus on its ancient history, gift of gab, and generally "olde" world feel for its advertising wasn't easy. But as these charms were just what US tourists were looking for, it was a strategically sound approach to attracting travellers. As a result of this campaign, "The Ancient Birthplace of Good Times" posted its dramatic increases in US tourism. [< Previous ]                 [ Next > ]