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The Wellesley College Business Leadership Council, a group of influential Wellesley alumni holding high level positions in business and government, needed a web site to promote communication among its geographically-scattered membership. The site had to handle news and event listings while also acting as a secure repository for members' contact information. An informational area accessible to the general public, along with an interactive, private site accessible to members only, were to be the two major components of the BLC site. Fresh Cut Grass proposed to provide information architecture as well as page layout and design (including graphic interface and html) based on graphic elements (type, color, structure) used in previously produced BLC collateral. [www.Wellesley.edu/BLC]

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